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Strategic Branding (PowerPoint PPT)

Name: Strategic Branding PowerPoint
Brand: LearnPPT Consulting
Price: 25.0 USD
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Rating: 4.9 (48 reviews)

PowerPoint (PPT) 25 Slides FlevyPro Document

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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.

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DESCRIPTION

This product (Strategic Branding) is a 25-slide PPT PowerPoint presentation (PPT), which you can download immediately upon purchase.

What is your brand important? Brands is a major driver of consumer behavior. A strong brand leads to higher market share and higher profit margins. It serves as a significant competitive advantage.

In this presentation, we understand what "brand" is dig deeper into why it's important. Discussion topics include an understanding of what makes a brand a great brand and an understand why branding is not just about marketing.

This PPT provides a comprehensive 5-phase approach to customer analysis, with strategic branding occurring in the third phase. It emphasizes the importance of understanding customer needs and behaviors to effectively position your brand. The methodology ensures that your brand resonates with your target audience, creating a strong connection that drives loyalty and market share.

A brand is more than just a logo or tagline; it is a promise to your customers. This presentation delves into the core elements that make a brand great, such as emotional benefits, quality, and product specifications. By dissecting these components, you will gain insights into how to build and maintain a brand that stands out in a crowded marketplace.

Brand strength is highly correlated with market share growth, as demonstrated in various industry examples. This document highlights the critical role of brand perception in both mature markets and online shopping environments. By leveraging these insights, you can develop a robust brand strategy that not only attracts, but retains customers, ensuring long-term business success.

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Source: Best Practices in Customer Analysis, Brand Strategy, Strategic Branding PowerPoint Slides: Strategic Branding PowerPoint (PPT) Presentation, LearnPPT Consulting

$25.00

FlevyPro price: FREE (included in subscription)

This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.

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ABOUT THE AUTHOR

Author: LearnPPT Consulting

Additional documents from author: 131

We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.

We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies. [read more]

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Introduction to Customer Analysis

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